"Some may think: it’s just a logo—it’s just a brand. Well I don’t believe the Democratic Party is a logo or a brand—we are much more than that. We are Democrats. We create change that matters. Ours is a party of ideas and ideals, of policies and people, history and purpose. So call it what you will—this new identity for our party captures the spirit that unites us all. Democrats—all of us—are working for the change that matters" affirme Tim Kaine, patron du Parti Démocrate Américain, celui du Président Obama. Exit l'âne àl'étrange swoosh, place au logo, simple et efficace, dont le rond fait penser au O majuscule d'Obama.